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Hasbro grows while others slow. Can Mattel gain ground? 

We don’t always report on the corporate happenings of Nerf’s parent company, Hasbro. But this week, their stock hit an all-time high, with the Nerf brand credit as a key factor in this growth. In fact, Hasbro’s largest growth was in the “toys for boys” segment, which showed a 22% gain in revenue. And as we’re all well aware, that category includes a name we know and love: Nerf. But what does this growth mean for the segment as a whole, and Hasbro’s top competitors, in particular?

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Blaster Labs Retail Sightings Small
Blaster Labs Exclusive

We hit-up the local Toys “R” Us and Kmart aisles to see what’s new. 

Most of this fall’s blaster line-up has not only been revealed, but has already hit store shelves. Nonetheless, there are always a few items that go under the radar and fail to get much coverage. And with new products on shelves, that also means some good deals can be found, if you know where to look. With all that in mind, we took a peak at our local Toys “R” Us and Kmart to see what we could find. So let’s dive-in (fair warning: lots of pics ahead)!

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2015 BOOMco Line-Up Banner

Will any of these products renew interest in BOOMco? Take our survey and tell the world!

Along with the massive 2015 Nerf product leak, blogger “Buffdaddy” has also spotted a number of new, 2015 Mattel BOOMco products that have yet to be announced. As before, he located these new products primarily by searching through listings on two German shopping sites: www.familienshopping24.de and www.dvbshop.net, but this time, good old www.target.com helped spill the beans, too. And while some of the listings have already been removed, thanks to Buffdaddy, we still have info on all the new items. The question is, are they anything we really want, or is Mattel taking BOOMco in the wrong direction? We’ll break down all the new models and give you a chance to tell us what you think!

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2015 Nerf Blasters Banner

Take Our New Survey and Tell the World Which Ones You Want Most!

Another day, another inglorious outing of yet-to-be-released Nerf products. This time, the leaks appear to have been largely due to early product listings on two German shopping sites: www.familienshopping24.de and http://www.dvbshop.net/. Both sites were scoured by “Buffdaddy Nerf,” and the findings were posted on his blog early Friday morning. As always, Hasbro is tight-lipped on the matter. But in the meantime, we’ve listed all of the leaked products along with the most recent descriptions, and we’ve added an all-new survey feature so you can give your input on which ones you’ll be putting on your shopping list!

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Blasster Dart Comparison | Header
Blaster Labs Exclusive

A comprehensive analysis of Nerf dart weights, sizes, compatibility, and more!

Recently, we tested a blaster that was completely transformed in performance potential, merely by using a different type of dart. This reminded us how important proper dart selection can be, particularly for those who are looking to get the most out of their stock-class blasters. Sure, we’ve gathered data here and there when new types of darts hit the scene, but we knew a more formalized and more comprehensive test was in order. To that end, it has taken half-a-dozen members of our team many days of testing, re-testing, measuring, sorting, photographing, cataloging, recording, and organizing, but we’re pleased to finally be able to share what we believe is now the most comprehensive dart comparison and information database currently found online.

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Nerf World Record Banner

Event to raise funds and awareness for local charity while attempting to shatter record! 

The Child Wellness Fund is hosting what event organizers are billing as “the World’s Largest Nerf Battle.” The get-together will be held on October 25th at the Hamilton Fairgrounds in Cincinnati, Ohio, and will benefit local children and families in crisis. Will this go down as the largest-ever Nerf battle in history? Will your name be counted among those who set the new world record?

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