We’re taking our news, reviews, and exclusives to new audiences!
Fans, friends, and family, we’d like to inform you that this will be the final post at www.blasterlabs.com. But it’s not the end of Blaster Labs… not by a long-shot. In fact, we’re leaving Blaster Labs (the website) behind to focus our efforts entirely on a fantastic partnership opportunity with About.com, where we’ve been asked to develop an all-new, Nerf-focused channel that will reach kids, enthusiasts, and parents alike. It’s an exciting time to be a fan of Nerf and other toy blasters, and what’s especially exciting for us is the chance to reach an even broader audience than we could through Blaster Labs. We hope you’ll join us!
New blaster from Prime Time Toys is 3 feet long with a 70 foot range!
While researching stories for the forthcoming holiday season, we reached out to our friends at Prime Time Toys to see what was new, and they came up with something that has only just been released for sale. For those who may not remember, Prime Time Toys makes the wicked-fun Dart Zone Covert Ops Scorpion, as well as the nicely styled Dart Zone Covert Ops Powerbolt. But they’ve also been a long-time supplier of first-party blasters for Toys “R” Us under various brand names. Most recently, Toys “R” Us has been using the name “Stats Sports” for many of their products, including a handful of blasters under the “Stats Blast” sub-brand. It’s within this Stats Blast group of products that we find the newest addition to their exclusive line of blasters, the ominously named “Stats Blast Destroyer XL.”
Images, prices and descriptions from Entertainment Earth flesh-out previous product leaks.
Alex on the Nerf sub-Reddit tipped us to the fact that online retailer Entertainment Earth has spilled the beans on a number of up-and-coming new Nerf products, many of which had only previously been seen in low-res images leaked from China. Frequent visitors of Blaster Labs will recognize many of these products from our “Best of the Rest” column, where we’ve provided links to sites that have leaked the majority of these items. But now we have an authorized Nerf dealer providing higher quality imagery, retail prices, and product descriptions, so we figured it was time to talk about them in more detail.
Sign-up through our exclusive link and get an additional 50 points–FREE!
We recently discovered the previously unannounced Nerf Perks Rapid-Fire Rewards loyalty program, which entices fans to stay engaged in the Nerf ecosystem by purchasing specific Nerf-brand products to earn exclusive gear. Hasbro noticed our post introducing the program and got in touch. Now we can share an official description of the program, AND Hasbro has generously offered to provide Blaster Labs readers with an additional 50 Nerf Perks points, just by signing-up from our site–that’s enough points to reach the first tier of rewards!
We did what we set out to do, but soon we’ll be doing something new!
Sometime back in August of 2015, just 20 short months after Blaster Labs was launched, we officially surpassed 2,000,000 page views. We actually don’t check our metrics that often anymore, so the milestone came and went without fanfare. But having just noticed it, we’re struck by the fact that this particular progress point comes at an interesting time, as a few big changes are in store for our little site… a destination that–thanks to you–has quickly become the most-viewed blaster-related blog online today. We’ve drawn the attention of core Nerf, BOOMco, Super Soaker, Buzz Bee, Dart Zone, Zing, Zuru, and related blaster audiences (the fans and enthusiasts, as it were), but we know there are more people that can be reached. In short, we’re not satisfied with only speaking to the enthusiasts about the joys of “active play” found in Nerf-type toys. So we’re doing something about it.